Catching someone’s eye with a shop window can be tricky; creativity is what will get customers talking. Props, lighting, and storytelling will engage passersby to stop and look at your shop window. Who doesn’t love when a shop window invokes good feelings?
Tell a Story
Whenever a season or a holiday comes around, shop windows are expected to reflect it. After all, who wants to see a boring shop window around Christmas time? Whether it’s Valentine’s Day, Halloween, or spring just around the corner, decorating your shop window accordingly makes passersby excited to go inside and check out what you sell.
Personalised shop windows catch any eye, especially if they’re telling a story. And how do you tell a story? By cooking up a tasty story stew!
-One amazing, seasonal theme
-A drizzle of a storyline
-One or two characters (or mannequins!), add to taste and space
-A spoonful of colour
-A cup of decorations, fitting your theme
All you have to do is mix all of your ingredients, and make sure everything looks coherent together. A beautiful shop front invokes nostalgia in anyone passing by, so make sure to tell your story properly.
Light Up Your Window
Lights in your shop window can set the mood as you want it: light and bright for spring, or dark and mysterious for Halloween.
Don’t be afraid to experiment with props and light settings! Light can hit an item just right, and make it draw a client’s eye to your window.
Do try something new! Coloured lights, timed lights, any light you haven’t seen before. Chances are, your customers haven’t either.
Don’t hang them above the products to avoid creating shadows; disperse the lights in focal points to bring about their best features.
Do know the products you’re selling, and how they can interact with lighting. Sometimes all you need is a few lights here and there, especially if you’re on a budget.
Using bold colours, or bold items to emphasise your products are a great way of surprising your customer. Who doesn’t love seeing a shop window with hanging items? The colours and the unusual use of items are catchy, even from a distance.
Play with colours that will go with the story you’re telling!
Try out some new, refreshing ideas for your future shop windows, and let us know if you have any questions. Call us on 01204 706 000 to tell us all about your success! You can also find us on Facebook, Twitter, and LinkedIn for updates and news.